Case Study: Health Foundation of Western And Central New York
Imagine meeting a team dedicated to improving health outcomes in your community only to find a website with outdated staff photos. That would inspire little trust, would it? Thankfully, the Health Foundation of Western and Central New York understands the power of first impressions, so they partnered with Clarity & Craft Imageworks for a strategic photography project that would transcend individual portraits and build a cohesive brand image.
Challenges and Solutions:
The Health Foundation's primary concern was ensuring consistency as their team grew. They needed new hires' photos to seamlessly match the existing collection in mood, style, and quality that Clarity & Craft created. To address this, Clarity & Craft went beyond simply taking pictures. They embarked on an extensive aesthetic development process, meticulously documenting lighting, camera settings, and other crucial variables. This meticulous approach allows them to replicate the style perfectly in the future, even with different photographers or locations.
The Impact
"Working with Clarity & Craft has always been a positive experience. Luke and his team have provided staff photography services for our team at the Health Foundation for Western & Central New York for several years. It's impressive how consistent and cohesive the photos he has created for us are; our website shows that we all had our pictures taken on the same day, even though staff were hired over many years. He captures what you always hope for in photography: the "best" version of our true personalities.
Clarity & Craft's high level of professionalism makes the process easy and efficient. The staff and stylists add an extra layer of service. They communicate responsively and flexibly and deliver high-quality work in a timely fashion every time."
~ Kerry Jones Waring - Vice President for Communications - Health Foundation of Western and Central New York
This photography project exemplifies how strategic visual storytelling can build trust and strengthen brand identity. By prioritizing consistency and quality, Clarity & Craft helped the Health Foundation present a unified and professional image that reflects their commitment to improving lives in Western and Central New York.
